Logos and Marks

Our official UA logos are either common law trademarks (™) or federally registered trademarks (®), that we manage through Trademarks and Licensing and the Office of External Relations. Using our logos correctly results in stronger brand awareness for the University, helps distinguish us from our competitors and promotes the UA in a consistent and powerful way. Below are links to downloading logos and to guidelines.

UA Style Guide
A universal go-to guide for links to information, resources, and tools for branding The University of Arizona.

Red Bar Café
UA ID and Stationery Guides, downloadable logos, stock photos, templates, and more. UA Net ID required

Print
Guidelines, standards and resources for using logos and marks in all types of print materials.

Web
Standards, graphics, and policy for UA Web sites. How to get permissions and rights for external Web sites.

Product
Licensing of all merchandise, premium items and other products that bear University trademarks distributed for resale, as premiums or for any other purpose.

Electronic Media
Guidelines and standards for use of logos and marks in all forms of digital media.

Signage
Details requirements for directional signage. Guidelines and Standards for building signage, event-related signage, construction signs.